Wheels magazine cover

Wheels
media kit

Wheels

Wheels is Australia's only general interest motoring magazine. Where other motoring titles target tightly focused tribal audiences, Wheels aims for a broader appeal. As well as news and reviews on new models, the magazine takes an interest in - and a position on - issues such as cost of car ownership, the environment, road safety, and technology. As one of Australia's oldest and most respected titles, Wheels fills a unique niche, serving as consumer guide, news source, opinion leader, and popular entertainment medium. Few titles combine Wheels' hands-on practicality and depth of subject knowledge with its high standards of creative writing and photography.

Subscribe to Wheels

www.wheelsmag.com.au

Photo of Bill Thomas Editor Bill Thomas
Australia's leading automotive authority - the first choice for people who love cars and want to know everything about them.” 

Wheels
fast facts

Circulation:
50,017 (ABC an 11 - Jun 11)
Readership:
315,000 (RMR Oct 10- Sep 11)
Cover Price:
$8.75
Core Target:
Motoring enthusiasts and buyers
Editor:
Bill Thomas
National Sales Manager:
Matthew O'Malley
Frequency:
Monthly
Content:
Cars, automotive popular culture

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