The Picture magazine cover

The Picture
media kit

The Picture

For almost 21 years now, The Picture has been the average Aussie bloke’s first stop for funny local stories, jokes, stunning nude girls, bizarre photos, puzzles with swear words in them and advice columns written by strippers. A weekly magazine squarely aimed at anyone who has a sense of humour and likes looking at women without their clothes on, it’s always chock-a-block with the cream of Australian womanhood in all their naked glory. We call them Home Girls, and they’re not supermodels – they’re real women you could meet at the shops, in the pub or at the bus stop. There isn’t another mag on the planet that looks at the world the way we do: through a pair of beer goggles. The Picture – don’t let the name fool you. There are words in it, too.

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Editor Shayne Bugden:
“I’m quite possibly the only person in Australia who never wakes up and thinks, ‘I don’t want to go to work today.’ That’s easy to say when your work consists of looking at photos of stunning nude women, laughing at crude jokes and reading some of the funniest journalism going around – which is exactly what The Picture is all about.”

The Picture
fast facts

Circulation:
49,090 (ABC Apr 11 - Jun 11)
Readership:
148000*
Cover Price:
$4.50
Core Target:
Men 18+
Editor:
Shayne Bugden
National Sales Manager:
Patrick Campbell
Frequency:
Weekly
Content:
Men's Interest

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