• Australian Motorcycle News

    Profile

    Source: Roy Morgan Research, Jul'09-Jun'10

    Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

    • Readership

      000'sMagazinePopulation %
      All People
      Men9586.0%49.3
      Women1614.0%50.7

    • Men

      000'sMagazinePopulation %
      Age
      14-1786.9%6.5
      18-24119.6%11.6
      25-342523.0%17.2
      35-494439.3%26.2
      50+2321.1%38.5
      Socio-Economic
      AB2320.7%20.0
      C2623.6%20.0
      D3128.3%20.0
      E2219.5%20.0
      FG98.0%20.0
      Work Status
      Full-Time7264.6%39.7
      Part-Time1916.9%20.1
      Not Employed2118.5%40.1

    • Men Full Time Workers

      000'sMagazinePopulation %
      Personal Occupation
      Professional/Manager2522.5%17.3
      White Collar Workers86.9%8.6
      Skilled Workers2119.3%6.0
      Semi/Unskilled1815.9%7.4
      Personal Income
      Under $20,00021.7%1.4
      $20,000-$29,99932.5%4.6
      $30,000-$39,999108.9%5.0
      $40,000-$49,999109.4%6.3
      $50,000-$59,99987.1%5.4
      $60,000 +3935.1%19.2