Media Kit Display - ACP Magazines

Qantas The Australian Way

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 268 61.7% 49.3
Women 166 38.3% 50.7

All People

	000's	Magazine	Population %
Age
14-17	8	1.8%	6.5
18-24	20	4.5%	11.6
25-34	95	21.9%	17.2
35-49	162	37.3%	26.2
50+	150	34.5%	38.5
Socio-Economic
AB	241	55.4%	20.0
C	93	21.3%	20.0
D	58	13.4%	20.0
E	29	6.6%	20.0
FG	14	3.3%	20.0
Work Status
Full-Time	311	71.6%	39.7
Part-Time	62	14.2%	20.1
Not Employed	62	14.2%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	228	52.4%	17.3
White Collar Workers	41	9.4%	8.6
Skilled Workers	25	5.6%	6.0
Semi/Unskilled	18	4.1%	7.4
Personal Income
Under $20,000	5	1.3%	1.4
$20,000-$29,999	8	1.9%	2.4
$30,000-$39,999	17	3.9%	5.0
$40,000-$49,999	22	5.0%	6.3
$50,000-$59,999	24	5.5%	5.4
$60,000 +	236	54.2%	19.2