Media Kit Display - ACP Magazines

Zoo Weekly

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 360 77.9% 49.3
Women 102 22.1% 50.7

All People

	000's	Magazine	Population %
Age
14-17	48	10.3%	6.5
18-24	187	40.5%	11.6
25-34	119	25.9%	17.2
35-49	80	17.4%	26.2
50+	27	5.9%	38.5
Socio-Economic
AB	37	8.0%	20.0
C	78	16.8%	20.0
D	148	32.1%	20.0
E	132	28.5%	20.0
FG	67	14.6%	20.0
Work Status
Full-Time	261	56.5%	39.7
Part-Time	80	17.3%	20.1
Not Employed	121	26.2%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	48	10.5%	17.3
White Collar Workers	34	7.3%	8.6
Skilled Workers	79	17.1%	6.0
Semi/Unskilled	100	21.7%	7.4
Personal Income
Under $20,000	11	2.5%	1.4
$20,000-$29,999	21	4.6%	2.4
$30,000-$39,999	48	10.4%	5.0
$40,000-$49,999	56	12.2%	6.3
$50,000-$59,999	39	8.5%	5.4
$60,000 +	85	18.3%	19.2