Media Kit Display - ACP Magazines

Australian Geographic

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 243 59.3% 49.3
Women 167 40.7% 50.7

All People

	000's	Magazine	Population %
Age
14-17	11	2.6%	6.5
18-24	16	3.8%	11.6
25-34	47	11.5%	17.2
35-49	107	26.2%	26.2
50+	229	55.9%	38.5
Socio-Economic
AB	127	30.9%	20.0
C	93	22.7%	20.0
D	75	18.3%	20.0
E	67	16.3%	20.0
FG	48	11.8%	20.0
Work Status
Full-Time	173	42.1%	39.7
Part-Time	77	18.8%	20.1
Not Employed	161	39.2%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	98	24.0%	17.3
White Collar Workers	35	8.6%	8.6
Skilled Workers	17	4.1%	6.0
Semi/Unskilled	19	4.8%	7.4
Personal Income
Under $20,000	4	1.1%	1.4
$20,000-$29,999	5	1.2%	2.4
$30,000-$39,999	13	3.2%	5.0
$40,000-$49,999	27	6.5%	6.3
$50,000-$59,999	24	5.7%	5.4
$60,000 +	100	24.3%	19.2