Media Kit Display - ACP Magazines

Burke's Backyard

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 132 35.0% 49.3
Women 245 65.0% 50.7

All People

	000's	Magazine	Population %
Age
14-17	3	0.8%	6.5
18-24	6	1.6%	11.6
25-34	34	9.0%	17.2
35-49	106	28.2%	26.2
50+	228	60.5%	38.5
Socio-Economic
AB	59	15.7%	20.0
C	70	18.5%	20.0
D	82	21.9%	20.0
E	76	20.1%	20.0
FG	90	23.9%	20.0
Work Status
Full-Time	127	33.7%	39.7
Part-Time	64	17.1%	20.1
Not Employed	185	49.2%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	54	14.2%	17.3
White Collar Workers	33	8.8%	8.6
Skilled Workers	17	4.4%	6.0
Semi/Unskilled	23	6.2%	7.4
Personal Income
Under $20,000	2	0.5%	1.4
$20,000-$29,999	4	1.2%	2.4
$30,000-$39,999	16	4.2%	5.0
$40,000-$49,999	21	5.6%	6.3
$50,000-$59,999	18	4.9%	5.4
$60,000 +	66	17.4%	19.2