Media Kit Display - ACP Magazines

Dolly

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 45 11.6% 49.3
Women 342 88.4% 50.7

All People

	000's	Magazine	Population %
Age
14-17	200	58.4%	6.5
18-24	67	19.4%	11.6
25-34	24	7.1%	17.2
35-49	41	12.0%	26.2
50+	11	3.1%	38.5
Socio-Economic
AB	16	4.6%	20.0
C	51	14.8%	20.0
D	62	18.2%	20.0
E	95	27.7%	20.0
FG	118	34.6%	20.0
Work Status
Full-Time	36	10.5%	39.7
Part-Time	116	34.0%	20.1
Not Employed	190	55.5%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	9	2.7%	17.3
White Collar Workers	18	5.3%	8.6
Skilled Workers	2	0.7%	6.0
Semi/Unskilled	6	1.8%	7.4
Personal Income
Under $20,000	3	0.80%	1.4
$20,000-$29,999	5	1.5%	2.4
$30,000-$39,999	10	2.9%	5.0
$40,000-$49,999	6	1.8%	6.3
$50,000-$59,999	4	1.2%	5.4
$60,000 +	8	2.2%	19.2