Media Kit Display - ACP Magazines

MOTOR

Profile

Source: Roy Morgan Research, Jul'09-Jun'10

Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

Readership

000's Magazine Population %
All People
Men 156 94.3% 49.3
Women 10 5.8% 50.7

All People

	000's	Magazine	Population %
Age
14-17	15	9.2%	6.5
18-24	30	18.1%	11.6
25-34	39	23.7%	17.2
35-49	52	31.3%	26.2
50+	29	17.7%	38.5
Socio-Economic
AB	35	21.3%	20.0
C	36	21.6%	20.0
D	41	24.9%	20.0
E	38	22.6%	20.0
FG	16	9.5%	20.0
Work Status
Full-Time	110	66.1%	39.7
Part-Time	19	11.5%	20.1
Not Employed	37	22.4%	40.1

All People Full Time Workers

	000's	Magazine	Population %
Personal Occupation
Professional/Manager	44	26.2%	17.3
White Collar Workers	17	10.4%	8.6
Skilled Workers	27	16.2%	6.0
Semi/Unskilled	21	12.5%	7.4
Personal Income
Under $20,000	2	1.5%	1.4
$20,000-$29,999	9	5.4%	2.4
$30,000-$39,999	12	7.3%	5.0
$40,000-$49,999	13	8.0%	6.3
$50,000-$59,999	17	10.4%	5.4
$60,000 +	56	33.6%	19.2