• 4x4 Australia

    Profile

    Source: Roy Morgan Research, Jul'09-Jun'10

    Note: Profile figures for the Full-Time Worker section are as a % of the number full-time working male readers; not the total number of readers of the magazine

    • Readership

      000'sMagazinePopulation %
      All People
      Men9979.9%49.3
      Women2520.2%50.7

    • Men

      000'sMagazinePopulation %
      Age
      14-1764.9%6.5
      18-241411.7%11.6
      25-342923.6%17.2
      35-494032.1%26.2
      50+3427.7%38.5
      Socio-Economic
      AB2318.9%20.0
      C3124.8%20.0
      D2621.3%20.0
      E2419.4%20.0
      FG1915.6%20.0
      Work Status
      Full-Time7359.2%39.7
      Part-Time1713.8%20.1
      Not Employed3327.0%40.1

    • All People

      000'sMagazinePopulation %
      Work Status

    • Men Full Time Workers

      000'sMagazinePopulation %
      Personal Occupation
      Professional/Manager2520.4%17.3
      White Collar Workers97.4%8.6
      Skilled Workers2116.8%6.0
      Semi/Unskilled1713.9%7.4
      Personal Income
      Under $20,00032.3%1.4
      $20,000-$29,99954.1%4.6
      $30,000-$39,999108.4%5.0
      $40,000-$49,999107.9%6.3
      $50,000-$59,99965.2%5.4
      $60,000 +3931.3%19.2