Discovery
media kit
Discovery
Discovery
magazine vividly evokes Cathay Pacific’s bold and innovative style,
and provides a powerful medium for reaching the airline’s more than 18
million passengers each year and some of the world most frequent and
affluent flyers. Contemporary yet timeless, Discovery magazine’s look
blends Zen minimalism with a high degree of luxury and prestige. Pages
are clean and uncluttered, photos are generously proportioned. Even the
font is evocative of the style of the airline. The overall effect is
both elegant and relaxing. The editorial philosophy: international,
intelligent, surprising, useful, entertaining. More than a luxurious
travelogue, Discovery reveals
the inside secrets of the best cities, food and wine, entertainment,
arts and shopping. It’s a magazine and an advertising medium the
sophisticated business and leisure traveller will return to several
times over the course of a flight – and beyond.